Tuesday, January 12, 2010

Kidrobot Black - Midnight Magi by Gary Baseman

Yesterday, Kidrobot announced a new line of vinyl figures under the new imprint “Kidrobot Black.” Kidrobot Black toys are created especially for Kidrobot's most devoted fans and collectors and each toy is produced as a super-limited run. This unexpected announcement threw The Blot for a loop, but in a totally good way! Honestly, after all the bad PR Kidrobot has been getting from collectors for the past year this is exactly the type of project KR needs to be doing for its core fan base. I for one am really excited to see what comes from it.

Kidrobot Black - 8 Inch Midnight Magi Vinyl Figure and Packaging by Gary Baseman
Designed by acclaimed artist Gary Baseman, the Midnight Magi is an elegant 8 inch matte black vinyl figure featuring white and pink accents that highlight the linework indicative of Baseman’s style. A leader of Los Angeles’ underground art movement, Baseman is a fine artist, painter, toy designer, and TV & movie producer whose work often blends toy culture and fine art. The Midnight Magi, the first Kidrobot Black release, drops today, Tuesday, January 12, at 12pm EST at black.kidrobot.com. The 8” figure is limited to just 200 pieces and will retail for $100 each.

Kidrobot Black - 8 Inch Midnight Magi Vinyl Figure by Gary Baseman
Kidrobot Black was created by Kidrobot founder Paul Budnitz out of his love for vinyl toys. The line is inspired by the aesthetic of the late nineties urban vinyl toy movement, with an emphasis on texture and simplicity of form and color. Part of the goal of Kidrobot Black is to revisit this aesthetic and modernize it with cutting edge designs by Kidrobot’s top toy designers.

KR has invited some of its favorite artists to participate, and asked them to use BLACK as a theme and to concentrate on simple, elegant form rather than on elaborate paints. Artists were urged to take risks they might not otherwise take. Future releases will arrive from time to time on the Kidrobot Black home page, black.kidrobot.com.
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